imagine, explore, discover
BRIEF / CHALLENGE
To create a presence at Mobile World Congress which brings to life the new world of digital disruption and transformation of the connected communication landscape.
Brand personality creatively mixed with a tech narrative, illustrating enriching experiences between people and the connected world. Emphasis is placed on creating an open space that would underscore a warm, inviting and collaborative culture.
RESULTS / AMPLIFICATION
Airtel was extremely pleased with the execution and management at MWC, the environment exceeded its sales kpi's, having doubled the amount of leads in comparison to the previous events attended. Additionally, the team recorded a 200 percent increase in customer meetings through a strategically planned out floorplan allowing for flow of footfall and privacy when required.