THE LAB 

BRIEF / CHALLENGE

To effectively illustrate brand innovation and convey a unique and positioning in the marketplace through the creation of a presence and experience at one of the leading finance treadeshows globally,

This needed to be achieved whilst also retaining their individuality, personality and unique customer-centric offerings.​

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SOLUTION

Through a series of collaborative brand design workshops and creative reviews, we created an inviting, high-end experience.

Modern technology-led design and finishes helped move away from the financial sector norm and position the brand as an innovator whilst still reflecting the global offering.

RESULTS

By bringing technology-led experiences and materials to the forefront of the design, the environment succeeded in moving the audiences perception by connecting them with the story and brand personality.

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