Players First

 

A new vision & identity

Brief

After substantial rebranding project Push Gaming had been working on creating an impactful look and feel for the brand and approached us with a new vision and brand guidelines.

We looked at creating a new identity for them when attending events to reflect the projected growth. They were not a small games studio anymore - investing a lot in the team, technologies and growing fast. 

Top performing games placed a key emphasis on great user experience for the players and quality over quantity and this should be reflected throughout the environment

Solution

 

We have created a client and prospect contemporary and stylish platform for people to interact with the innovative games built for a new player demographic. 

 

The event noise around the space was cut through by stylish and contemporary features reflecting the PUSH GAMING’s new brand and personality whilst highlighting the quality of the games are at the centre of everything you do.

 

The open plan sophisticated environment and lounge will allow people to feel relaxed and listened to throughout their time with PUSH GAMING.

 

Unique touches of creativity throughout the space reflect the growing cutting-edge gaming technology company they are.

Results

 

More live demonstrations were recorded than the previous ICE Gaming shows attended giving the brand more exposure.

 

At show more enquiries were experienced with the team having higher conversion rates due to qualified and truly engaged leads.

 

The feedback form the event was that stylistic lighting feature positioned over the games created intrigue and drove footfall into the area to experience games and enquire, this positioned the games at the centre of everything they do.

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