Security made simple.
BRIEF / CHALLENGE
To cut through the noise within the software security industry through clarity, inclusion and creativity.
By understanding the target audience and how the brand will provide safety and enhance peoples lives we created a platform that incorporated the very essence of the brand and invited people to experience the benefits for themselves.
RESULTS / AMPLIFICATION
The tradeshow environment created outperformed previous activations with a clear strategy for people to connect and resonate with.