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Sustainability policy

INCEPTION is committed to promoting sustainability. Concern for the environment and promoting a broader sustainability agenda are integral to INCEPTION’s professional activities and the management of the organisation. We aim to follow and to promote good sustainability practice, to reduce the environmental impacts of all our activities and to help our clients and partners to do the same.


Our Sustainability Policy is based upon the following principles

To comply with, and exceed where practicable, all applicable legislation, regulations and codes of practice.

To integrate sustainability considerations into all our business decisions.To ensure that all staff are fully aware of our Sustainability Policy and are committed to implementing and improving it.

To minimise the impact on sustainability of all office and transportation activities.

To make clients and suppliers aware of our Sustainability Policy, and encourage them to adopt sound sustainable management practices.

To review, annually report, and to continually strive to improve our sustainability performance.


Practical steps

Travel and meetings:

Walk, cycle and/or use public transport to attend meetings, site visits etc, apart from in exceptional circumstances where the alternatives are impractical and/or cost prohibitive.

Travel to mainland Europe within a 1000km radius (excluding Scandinavia) normally will be undertaken by train or “A” rated aircraft.

Include the full costs of more sustainable forms of transport in our financial proposals, rather than the least cost option which may involve travelling by car or air.

Where the only practical alternative is to fly, we will include costs for full air fares rather than budget airlines in our financial proposals, and appropriate offsets.

Avoid physically travelling to meetings etc where alternatives are available and practical, such as  using teleconferencing, video conferencing or web cams, and efficient timing of meetings to avoid multiple trips. These options are also often more time efficient, while not sacrificing the benefits of regular contact with clients and partners.

To reduce the need to travel to meetings and elsewhere, and facilitate regular client contact, we will provide a web cam to clients free of charge for the duration of a project where appropriate at the client request.

Reduce the need for our staff to travel by supporting alternative working arrangements, including home working etc.


Project delivery:

Ensure that timber used by our designated contractors and any other timber products are recycled or from well-managed, sustainable sources and are Forest Stewardship Council (FSC) certified.

Aim to use companies closely located geography to the project delivery location.

Use local hire companies or event officials for furniture, AV/IT and other services.

Avoid the use of PVC based printing materials.

Recycle carpets and other materials after the natural life span.

Use LED lighting where possible.

Use Water based paint for any wet finishes.

Purchase of equipment and consumption of resources

Minimise our use of paper and other office consumables, for example by double-siding all paper used, and identifying opportunities to reduce waste.

As far as possible arrange for the reuse or recycling of office waste, including paper, computer supplies and redundant equipment.

Reduce the energy consumption of office equipment by purchasing energy efficient equipment and good housekeeping.

Purchase electricity from a supplier committed to renewable energy. Seek to maximise the proportion from renewable energy sources, whilst also supporting investment in new renewable energy schemes.


Our sustainability definition and ambition:

Our approach to ‘sustainability’ is holistic. Yes, there are clever ways to avoid waste, champion the circular economy, reduce carbon footprint and encourage use of eco-friendly materials. Sustainability also throws up critical issues focused on social justice and corporate responsibility.

There can be little doubt that, in terms of ‘sustainability’, live events can generate significant impacts. Some of these are positive, in terms of generating income, creating positive PR, and raising awareness. Others are negative, such as inevitable energy use, waste generation and carbon emissions.

Of course, steps can be taken to reduce the negative impacts, confound the issues and maximise the positive impacts of the event.


The first positive action is to find partners to collaborate with who care. We care and are working towards ISO 20121 through operating a paperless policy bar essential paperwork onsite and all suppliers to follow certain waste disposal policies as stated above.

For us, the key is making the commitment to start a journey towards sustainability and committing to accountability and transparency in our sustainability performance.

If you would like to discuss using environmentally friendly materials and re-using assets for your next brand experience talk to us.

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