Airwallex, a fast-growing fintech, struggled to establish a strong identity at major trade shows. For Money20/20 Amsterdam 2023, they sought a multi-functional space that showcased their innovation while providing an engaging experience.
Inception crafted a hospitality-led environment with private meeting spaces and interactive elements. A standout feature was a live graffiti mural created during the event, incorporating audience feedback into the artwork. Digital displays and suspended branding ensured maximum visibility.
The event was a resounding success, solidifying Airwallex’s position as a fintech leader. The mural was repurposed for future campaigns, and the stand’s design became a template for ongoing collaborations with Inception.
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