Banking Circle aimed to position itself as a trusted and innovative fintech leader at Money20/20 Amsterdam 2024. Their challenge was to combine cutting-edge technology with a warm, human-centred design while showcasing their commitment to sustainability.
Inception delivered a Scandinavian-inspired stand featuring natural woods, foliage, and warm lighting to create an inviting atmosphere. A central hospitality area fostered networking, and live demos showcased Banking Circle’s platform.
To underline their sustainability commitment, Inception provided a detailed Sustainability Report, tracking emissions (16.3 tonnes CO2) and waste (1.2 tonnes) and demonstrating that 79.7% of materials were reusable for future events. These metrics highlighted a strategic approach to minimising environmental impact.
The stand achieved high levels of engagement, with attendees praising its innovative yet welcoming design. The Sustainability Report reinforced Banking Circle’s ethical values and business leadership, providing transparency and credibility. The project successfully positioned Banking Circle as a forward-thinking and reliable partner in the fintech ecosystem, while setting a benchmark for sustainability in trade show design.
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