As a challenger brand in the crypto market, Copper aimed to make a bold statement at Money20/20 Amsterdam 2022. With competitors like Fireblocks dominating the space, they needed a high-impact stand to boost awareness and demonstrate innovation.
Inception delivered a show-stopping digital waterfall using high-end LED panels suspend high above the showfloor, complemented by copper accents and industrial-inspired textures. The stand featured VIP meeting areas and a large videowall to showcase their new TV advert which was filmed on the Norwegian Fjords and complemented the stand design. Custom frames, cabinets and furnishings were designed for long-term reuse.
The activation became a standout, generating buzz across the event. Industry conversations centred around Copper’s innovative approach, strengthening their market position. Materials were reused for future events, delivering a sustainable and cost-effective solution.
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