Index Exchange, a global ad tech marketplace, needed a premium stand for DMEXCO 2023 that would elevate their brand and reflect their innovative, empathetic and open personality. They sought a sophisticated, high-end environment aligned with their audience’s expectations and a commitment to sustainability.
Drawing inspiration from Soho House, Inception created a luxurious, hospitality-led stand. Reusing 75% of materials, including FSC-certified wood, the design featured two private meeting areas and a relaxed hospitality zone. Advanced waste management and material reuse plans underscored their sustainability commitment.
The stand received widespread praise, cementing Index Exchange as a forward-thinking leader. With a 90% material reuse strategy in place, future events will maximise budget and minimise waste. The project also built stronger brand recognition and meaningful client connections.
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