Starting in 2022, Pokémon set out to elevate its global brand identity, addressing two distinct audiences: sophisticated B2B licensing partners and nostalgic yet mature B2C fans. Their physical spaces previously felt unsophisticated, failing to resonate with these audiences. The brief also demanded sustainability, with a focus on reducing their environmental impact.
Inception redefined Pokémon’s physical spaces through immersive storytelling and innovative design. For B2C events, thematic spaces like London-inspired fan journeys elevated retail experiences. For B2B, premium meeting areas reflected the brand’s global stature.
Using the largest implementation of reusable B-Matrix frames in Europe, the solution balanced creativity and sustainability. Assets were locally stored and reused, cutting down on emissions and costs.
Pokémon’s events now deliver a sophisticated brand experience, fostering deeper connections with fans and commercial partners. Sustainability efforts significantly reduced their carbon footprint, and the strategic storytelling approach boosted engagement and revenue across divisions. The partnership continues to evolve, expanding to new global markets.
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